Marketing a health and fitness club falls into two separate but related tasks; namely, recruitment and retention of members. Recruitment refers to inviting and getting people to join the club while retention has to do with making them stay. The following tips will help you market your health and fitness club so that you will [...]
Effective fitness club marketing can be the most important part of your business. Just having a great fitness club will not bring in customers, you need marketing to get the message out to your target market so they will come use your facilities. Understanding the needs and desires of your target market is crucial. You [...]
Objections to membership sales can be viewed as the most difficult part of the entire sales process for a health club sales person. This is especially true if the objection is viewed as an obstacle rather than an opportunity to help the guest get the results they are looking for. Here are some suggestions on [...]
